Photography is a profession fueled by the passion of making images. Most
successful photographers started taking photos purely for the joy of creating
something. Along the lines they were told their work held
promise and the
seed of a professional career was born.
Exhibit 'A' is a celebration of personal non-commercial images created by India's foremost advertising photographers. The work in the show represents the soul of the artist, driven purely by passion and instinct and not by the rigid guidelines of commercial/advertising photography. In its 7th year, Exhibit 'A' is now a brand that showcases 'Photography as a Fine Art Form.'